Inspired by grunge and punk subcultures, Mike Amiri launched his label in 2013, embodying LA cool with meticulous detail. Known for casual essentials crafted from premium fabrics, AMIRI designs feature signature distressing like rips and tears. With manufacturing primarily in LA, the brand's vertical model ensures quality while minimizing overproduction. AMIRI's collections evoke a nomadic rock star lifestyle, blending romance with laid-back vibes.