A.P.C. Atelier de Production et de Création - was created by the French designer Jean Touitou in 1987, known for its detail-oriented designs and fresh lines. Their focus on long-lasting trends paved a new way for transformation in fashion, with its clean and plain cut. The absence of extravagance and this return to the essentials is what gives the A.P.C. their identity. The brand first gained renown with its classic jeans in raw denim. The brand now offers a complete collection and accessories that embodies simple, casual elegance.