Moncler x FRGMT by Hiroshi Fujiwara represents a longstanding love affair between two vibrant worlds, each made richer by the Moncler Genius platform for co-creation. The relationship is the longest in Moncler Genius history and is steeped in mutual respect, passion for creativity and, most importantly, love. This projection of love and creativity is echoed in the new campaign Love is Human, lensed by Tokyo-based photographer and director Xavier Tera. It’s shot through the eyes of a LOVOT, an adorable and affectionate robot created to provide unconditional love, which Fujiwara first introduced us to at Moncler’s The Art of Genius event in London. He presented his collection on LOVOTs as a tribute to “many kinds of love – many ways of showing love to others.” Set in Seoul, the campaign is fronted by brand ambassador and longtime friend of both brands Hwang Minhyun.
MONCLER X FRGMT
